Plan
                          Ahead for a
                          Safe, Secure
                          Event! 
                        By Link
                        Moser
                          
                        Haunted
                        Attraction
                        Magazine
                        Editor's Note: The last
                            Saturday of the
                            month, is
                            usually the
                            best attended
                            night of the
                            October season,
                            second only to
                            Halloween night
                            itself. This
                            year October
                            31st falls on a
                            Saturday, which
                            can mean either
                            large revenues
                            or disaster.
                            Paying extra
                            attention to
                            the security
                            and safety of
                            both your staff
                            and customers
                            will pay off
                            for you on the
                            big day. In
                            this article
                            Link Moser
                            tells us how he
                            is preparing
                            for the big
                            crowds BEFORE
                            they arrive at
                            his event.
                          
                        Managing
                          any event that
                          is attended by
                          thousands of
                          people at one
                          time, can be a
                          nightmare,
                          unless you plan
                          ahead. Safety
                          and security
                          are of
                          paramount
                          importance for
                          handling the
                          large crowds
                          that will
                          attend your
                          event this
                          year, and a
                          written plan of
                          action for each
                          and every
                          possible
                          contingency
                          will decrease
                          the time it
                          takes to
                          respond to a
                          problem. It is
                          important to be
                          aware of what
                          is going on
                          during the show
                          and to keep an
                          eye on the
                          cash! All
                          public spaces
                          should be well
                          lit to avoid
                          problems, and
                          any potential
                          hazards should
                          be addressed
                          before they
                          become an
                          accident. Plans
                          for bad weather
                          conditions and
                          back-up
                          replacements
                          for all key
                          personnel and
                          equipment will
                          save you
                          valuable time,
                          and having an
                          idea how many
                          people you can
                          handle, before
                          you reach your
                          capacity, are
                          important
                          decisions that
                          should be made
                          before you open
                          your doors to
                          the public.
                          Being caught
                          unprepared can
                          amplify the
                          smallest
                          mishap, into a
                          major
                          problem.
                          
                        Expect the
                        unexpected and
                        be prepared for
                        it. People do
                        crazy things
                        and as an event
                        owner/operator
                        you need to
                        know before an
                        incident occurs
                        what your
                        reaction to it
                        will be. With
                        the safety of
                        your crew and
                        the security of
                        your patrons in
                        mind, prepare a
                        detailed
                        security plan
                        that outlines
                        your coarse of
                        action for
                        every possible
                        incident. Try
                        to think about
                        everything that
                        could possibly
                        happen and how
                        it should be
                        handled. At our
                        hayride 80% of
                        the staff is
                        spread out, in
                        the woods, in
                        the dark, on a
                        trail that runs
                        as far as a one
                        half mile away
                        from the office
                        and loading
                        areas. If a
                        problem arises
                        on the route,
                        our staff must
                        be highly
                        mobile to
                        defuse the
                        situation. We
                        find it
                        essential to
                        keep vehicles
                        located
                        throughout the
                        premises, so
                        that if an
                        incident does
                        occur we can
                        respond in a
                        matter of seconds.
  
                        Since most
                        people pay for
                        admission in
                        cash, it is
                        important to
                        ensure the
                        safety of the
                        money. At least
                        one staff
                        member must be
                        monitoring each
                        cash register
                        at all times.
                        The ticket
                        booth must be
                        in constant
                        communication
                        with other
                        staff and
                        security, and
                        any one
                        register should
                        never have more
                        than $1,000 in
                        it at one time.
                        As the night
                        progresses,
                        remove the
                        larger bills
                        and place them
                        in a secure
                        location to
                        minimize the
                        amount of money
                        at risk.
                          
                        Regardless of
                        your hours,
                        people seem to
                        show up all at
                        once, and
                        problems can
                        occur as you
                        find yourself
                        overrun by
                        customers.
                        Design your
                        event, parking
                        lot and the
                        surrounding
                        areas so that
                        they can handle
                        a large volume
                        of customers
                        all at once.
                        This alone can
                        go a long way
                        to ensuring
                        that your
                        events runs
                        smoothly and
                        will greatly
                        enhance
                        customer
                        satisfaction as
                        well. Before
                        your event
                        opens,
                        determine the
                        maximum number
                        of people you
                        can handle and
                        make sure you
                        do not exceed
                        that figure.
                        It's great to
                        be busy, but it
                        is better for
                        all concerned
                        to turn people
                        away, rather
                        than to exceed
                        a safe
                        capacity.
                          
                        The visiting
                        crowd is not
                        the only
                        variable to
                        consider in
                        your written
                        plan. Be
                        prepared for
                        problems that
                        occur with your
                        staff and
                        equipment as
                        well. A hayride
                        places great
                        demand on both
                        staff and
                        equipment. Have
                        a plan in place
                        in the event
                        that a key
                        piece of
                        equipment
                        breaks, or a
                        key person does
                        not show up. A
                        spare generator
                        or compressor,
                        and a few
                        understudies
                        can be a show
                        saver.
                          
                        Weather, is
                        another
                        variable that
                        needs to be
                        planned for. Be
                        prepared to
                        deal with
                        various
                        conditions such
                        as rain and
                        extreme cold.
                        Rain can wreak
                        havoc on your
                        trail creating
                        mud, ruts and
                        slippery
                        conditions,
                        which can
                        jeopardize the
                        safety of your
                        operation. If
                        you have the
                        room, prepare a
                        backup trail to
                        use as an
                        alternative, if
                        the main route
                        becomes too
                        hazardous.
                          
                        Thoroughly
                        inspect your
                        tractors and
                        wagons each day
                        before opening
                        to ensure safe
                        and predictable
                        operation.
                        Check the
                        wagons for any
                        sharp edges or
                        splinters, and
                        repair them as
                        necessary. Your
                        hay-wagons are
                        subjected to
                        great stress
                        during the show
                        and overloading
                        must be
                        avoided.
                        Calculate how
                        many people can
                        safely fit on
                        each wagon, and
                        never exceeded
                        that limit. As
                        a safety
                        measure, build
                        each wagon to
                        hold more
                        people than can
                        that fit on it
                        at one time.
                        Maintain your
                        tractors and
                        kept them
                        fueled up. Be
                        prepared to
                        react to
                        mechanical
                        failures during
                        the show as
                        they occur.
                          
                        Great physical
                        demands are
                        also placed on
                        your staff and
                        precautions
                        need to be
                        taken to ensure
                        their safety.
                        Place first aid
                        kits in visible
                        locations
                        throughout the
                        trail and
                        notify all
                        staff as to
                        their
                        locations.
                        Tractor drivers
                        should pay
                        particular
                        attention to
                        the location of
                        all staff while
                        they are
                        performing
                        around the
                        tractor and
                        wagon to avoid
                        possible
                        injuries.
                          
                        The use of open
                        fires on your
                        route can be
                        effective, but
                        make sure there
                        is a working
                        fire
                        extinguisher,
                        rated for wood
                        fires, and
                        plenty of water
                        located at each
                        fire site.
                        Never leave
                        fires
                        unattended and
                        make sure that
                        they are
                        completed
                        extinguished
                        when you close
                        for the
                        night.
                          
                        For the
                        security of
                        your patrons,
                        make sure that
                        all public
                        areas are well
                        lit and free
                        from any
                        obstacles or
                        trip hazards.
                        Since many
                        hayrides take
                        place on a
                        farm, take
                        extra care with
                        any fencing,
                        farming
                        equipment and
                        other
                        inappropriate
                        obstacles by
                        fenced them
                        off, or
                        removing them
                        from the
                        premise. Make
                        sure that the
                        waiting area is
                        safe for people
                        of all ages,
                        remember that
                        children love
                        to explore and
                        climb on or
                        under
                        things.
                          
                        Making sure
                        your customers
                        and staff are
                        safe and secure
                        is a crucial
                        element in
                        planning your
                        October event,
                        and now is the
                        time to prepare
                        your plan of
                        action. As
                        October
                        approaches, you
                        will find
                        yourself
                        immersed in
                        building scenes
                        and managing
                        the marketing
                        plan, with
                        little time to
                        think about
                        safety and
                        security. Once
                        the plan is
                        written, go
                        over every last
                        detail with
                        your staff so
                        that when a
                        problem arises,
                        everyone is on
                        the same page.
                        A written plan
                        that covers all
                        possible
                        situations will
                        save you
                        valuable time
                        in all
                        circumstances.
                        Making public
                        spaces safe
                        will increase
                        customer
                        satisfaction.
                        Back up systems
                        and an
                        alternate bad
                        weather trail
                        will prevent
                        interruption of
                        the show. The
                        key is to plan
                        ahead, and a
                        written plan it
                        is the best way
                        to ensure that
                        your haunted
                        attraction runs
                        smoothly,
                        safely and
                        successfully.
                          
                          
                        ---------------------------------------------------------
  Link Moser
    is the
    co-owner/operator
    of Windhill
    Farm Haunted
    Halloween
    Hayrides in
    Loudon, New
    Hampshire. 
    ---------------------------------------------------------
