"Computing" For Business
Ever since the internet was first introduced about 10 years ago, people knew it had the potential
to become one of the biggest business tools available. Just how important is the internet to
your haunted attraction? Can you really thrive in this business without one? In this edition, I'm
going to talk about how important a website can be for your attraction and ways on creating a site
that will capture your audience's attention.
It seems as though everybody today is hooked up to the internet in one way or another. From PC's
to laptops, even to cellular phones, online capabilities have become a huge part of our everyday
life. Students are using it for research, businesses are using it to communicate with their
customers and others use it for entertainment purposes. The "Information Superhighway" has become
just as important, if not more important than the television.
You may be asking, "Well what does this have to do with haunted attractions?". The point I'm getting
at, is that almost all of the big name companies are using this great tool to expand their
horizons to potential customers, and as a tool for communicating with buyers. This same principle
can easily be applied to the haunted attraction industry. "We're not losing any customers by not
having a website" you say? How do you know this? What about the potential customers you might be
able to reach by having a website online? How do you know that this person may or may not come to
your event if you had a site for them to visit?
"The Web" offers convenience for customers. By just clicking in a URL address they can find out
all kinds of information on your event, from times, to prices, maybe even perhaps browse through
some photos of your event that you may have. Plus, with the emerging of "e-ticketing" programs,
such as ScreamPass, it makes it easier than ever for potential customers to buy tickets to your
event in advance and not have to wait to buy them. The content and design of a webpage can be
just as crucial as the design in flyers and other advertising mediums.
Why does design and layout matter? It's simple, an easy to navigate site that is appealing to the
eyes can draw people to your site and possibly to your event. Advertising design has always been
important because a good advertisement draws people. Whether it's the description you give, or the
artwork that accompanies it, these things appeal to people. If you just "throw" your site together
people aren't going to flock to see what you have to offer.
Photos are another way to capture the attention of your audience. This works the same way a
preview for a movie does. Give the people a "sample" of what you have to offer. Tease them with
appealing images. Make them want to come to your event. Pictures are a great way to show what you
have to offer without showing too much. It's almost a guarantee that if you have photos on your
site, that most every surfer who visits will take the time to look at them.
Customer testimonies on a website are another great way to boost your event. This works in almost the same
way word of mouth does. If someone reads what other customers thought of their experience, they
are more likely to attend the events. If you use your own testimony, (ie: "This haunt is so scary,
you'll need a new pair of underwear"), let's face it, we aren't very credible when it comes to
our opinions of our own haunts. We can say we have the scariest attraction around, but it doesn't
mean much to the average joe. The opinions of the paying customers are what matters most.
Communication is an essential tool between businesses and their customers. The internet is a huge
communication portal. Having a site bridges that gap of communication between you and your audience.
Think about it, you can receive feedback from people who went through your event, you can find
out what they want, how to improve, what they liked and so forth. You can also answer any
questions someone might have about your event. The internet has brought customer interaction to
a new level.
So why do you need a website for your haunted attraction? It's simple, you can interact with your
target audience, draw in potentially new customers that you might not have ever had without spending
loads of money on advertising, you can give them a preview of what you offer and let them decide if
they want to go to your event and you can even save money on ticket expenses by taking advantage of
online ticket sales. A website can be your advertisement, ticket booth and sneak preview all in
one. It makes so much sense why any haunted attraction would need a website. Who knows, your site
could possibly even draw customers from out of the area, maybe even out of state.
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